Artificial IntelligencePress ReleaseHorizon Media’s Night Market Launches Neon; an eCommerce Predictive AI Platform to Plan and Optimize Media Investments to Revenue Outcomes
As advertisers shift a significant portion of their digital media investments to retail media networks and marketplaces, they often lack the IP necessary to make proper investment decisions to increase revenue. Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes. Neon starts with the sale...