Abstract Since Covid19 hit the world with its upsurge, businesses whether dealing in B2B or B2C have rapidly endorsed digital marketing in their strategies to cope with the situation that this pandemic has caused and now it has become a crucial strategy of every business whether its small or big. The immediate shift in business-to-business marketing has made B2B marketers act with the digital marketing trends influencing the B2B buyers’ purchasing decisions.   5 B2B...