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Patco Brands, a family-owned and operated adult beverage company known for its innovative drive, engaged Affinity Creative Group to project attitude, whimsy, and memorability for a new concoction in the spirits aisle, Doughball Whiskey. Given the recent explosive growth of flavored whiskeys, this nimble producer of niche brands knew they were on to something with a cookie dough flavored whiskey. The challenge: How to quickly communicate this unique offering in an increasingly crowded category. Affinity Creative Group,...