5WPR Co-President Dara Busch presents thoughts on the latest trends in influencer marketing. She notes: With the help of mediums like social media, digital marketing has greatly evolved in the last few years. Nevertheless, the world is still at the early stages of developing digital marketing because its true potential has not yet been reached. Since the start of the digital marketing industry, there have been numerous changes, with one of the biggest being the rise of influencer...