The Ecommerce in Consumer Goods – Thematic Research report offered by GlobalData Plc shows how e-commerce can be integrated across the consumer goods value chain. The report will act as a guide for companies and will recommend whether they should invest, ignore, or explore specific aspects of e-commerce.
The global e-commerce sales in consumer goods are $355 billion in 2022 and are expected to grow at a CAGR of more than 9% from 2022 to 2026. As online shopping evolves to provide more nuanced solutions, brands and manufacturers will need to understand the changes in consumer online shopping behaviors. Due to the pandemic, consumers have had to adjust to spending more time at home and this caution is likely to exist for some time to come as they learn to live alongside the virus. During various stages of pandemic recovery, consumers are likely to resort to the comfort and reassurance of purchasing and consuming products at home and so ecommerce solutions will continue to be vital in facilitating this.
Ecommerce Thematic Intelligence Highlights
- Online engagement intended to drive e-commerce purchases is becoming more sophisticated as consumer interactions increasingly include a wider range of digital tools and elements.
- Ecommerce solutions are now diversifying into sub-channels such as direct-to-consumer (D2C), social media commerce (s-commerce), and quick commerce (q-commerce).
- The key themes and trends for immediate consideration will be centered around consumer demand for sustainability and value in line with convenience.
Key Industry Trends Impacting the Ecommerce Theme
- Evolving online and delivery models
- Role of traditional retailers
- Consumer engagement
- Frictionless payments
- Multiple devices
- Security and safety concerns
- Environmental impacts
- COVID-19
- Financial uncertainty
The pressure of keeping up with the pace of technology, especially online solutions, can be keenly felt in the consumer industry, and brands should ensure that they are adopting technologies that can streamline and automate processes across the value chain. One key example of this is the diversification of online and delivery models that we now see offering a wide range of purchasing and supply options to consumers.
For more insights on market trends impacting the e–commerce theme in the consumer goods industry, download a sample report
Ecommerce Value Chain
- Customer interface
- Order management
- Transaction processing
- Fulfillment
- After-sales service
For more value chain insights on the e–commerce theme in consumer goods, download a sample report
Leading Ecommerce Adopters in the Consumer Goods Industry
- Anheuser-Busch InBev
- Carlsberg
- Coca-Cola
- Colgate-Palmolive
- Diageo
- General Mills
- Kraft Heinz
- L’Oréal
- Molson Coors
- PepsiCo
- Reckitt Benckiser (RB)
- Unilever
To know more about leading e–commerce adopters in the consumer goods industry, download a sample report
Specialist Ecommerce Companies in the Consumer Goods Industry
- Deliveroo
- One Network Enterprises
- Salesforce
- SAP
- Shopify
To know more about specialist e–commerce vendors in the consumer sector, download a sample report
Reasons to Buy
- Understand multiple themes and company responses to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Ecommerce Theme Overview
| Market Size 2022 | $355 billion |
| CAGR (2022-2026) | >9% |
| Key Industry Trends | Evolving Online and Delivery Models, Role of Traditional Retailers, Consumer Engagement, Frictionless Payments, Multiple Devices, Security and Safety Concerns, Environmental Impacts, COVID-19, and Financial Uncertainty |
| Key Value Chains | Customer Interface, Order Management, Transaction Processing, Fulfillment, and After-Sales Service Management |
| Leading E-commerce Adopters | Anheuser-Busch InBev, Carlsberg, Coca-Cola, Colgate-Palmolive, Diageo, General Mills, Kraft Heinz, L’Oréal, Molson Coors, PepsiCo, Reckitt Benckiser (RB), and Unilever |
| Specialist E-commerce Vendors | Deliveroo, One Network Enterprises, Salesforce, SAP, and Shopify |