There’s no question that customer relationships and satisfactory experiences are critical and necessary elements of distributor success. However, what many may be missing is that the use of AI also is necessary to take those relationships, experiences, and ongoing sales to the next level.
The concept of artificial intelligence (AI) surfaced several decades ago, but while acknowledging that potential benefits exist, many distributors still scratch their heads over just how AI and its various components can best put money into their company coffers.