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For any company with a solid sales department, customer engagement is a primary element in the process of connecting and interacting with customers.

For Joe, he doesn’t feel that his sales team of fifteen people have delved as deep as they could into creating meaningful connections with customers. Joe wants his team to understand that customer engagement is much more than a feel-good term in business. He wants them to capture the idea in their daily work.

In their weekly meeting, he explains to his team that customer engagement is a combination of human elements and digital touchpoints. It needs an effort from the entire organization to build relationship with customers and nurture those relationships to reinforce customer trust and reinvigorate brand loyalty.

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